Keynote speech - ‘Digital Marketing Basics & AI Hacks’

Keynote speech - ‘Digital Marketing Basics & AI Hacks’

SEO was yesterday? Not quite - but today it takes more than keywords and H1 tags to stay relevant in the digital space.

In her presentation, Daniela Vergud, digital strategist at pixelart, will give a practical overview of the basics of digital marketing - and how these are changing through the use of artificial intelligence. From SXO (Search Experience Optimisation) to KISEO (AI-supported SEO), from performance campaigns to brand building:

The focus is on a holistic view of digital communication - strategic, human, effective. The lecture is aimed at entrepreneurs, marketing managers and digital enthusiasts who want to know what really matters today:

- Which channels (still) make sense?

- How does employer branding work digitally?

- Why is Brand is KING not just an empty phrase, but an economic success factor?

Admission: free of charge

Registration required under the following link: https://www.eike-forum.at/veranstaltungen/impulsvortrag-digital-marketing-und-ki-basics/