NORMA Supermarkt

With its concept, brand identity, product range, visual identity, pricing, promotional items, quality standards and organisational structure, NORMA is one of Germany’s leading food discounters. NORMA is characterised by speed, efficiency and rigorous cost management, and sets itself apart from the competition through its creativity, flexibility, responsiveness and innovative strength. At NORMA, every effort is made to ensure the quality of the product range. The food range offers quality products at low prices. Many items in our range – particularly our own-brand products – bear the ‘Stiftung Warentest’ seal of approval. Furthermore, NORMA offers a weekly updated selection of non-food items for the home and family at extremely affordable prices. New and modern shops now offer customers the opportunity to complete their shopping quickly and conveniently in a friendly atmosphere. NORMA has been guaranteeing high quality at low prices for more than four decades. Price reductions are time and again clear proof that NORMA passes on price advantages to its customers in full and on a long-term basis. The food discounter NORMA’s strong commitment to the country and its people is evident in initiatives such as the inclusion of many regional products or the incorporation of regional brands from Austria. This led to the creation of its own product range, ‘Quality from Austria’, under the motto: ‘I know it, I like it, I buy it’.