dm's product range includes up to 14,000 cutting-edge drugstore items from the beauty and health, baby, photo, and household categories. Supplementary assortments such as pet food, small textiles, and Four Seasons round off the extensive range. The diverse industrial assortment is supplemented by 24 private labels, the dm brands. Important differentiations in the assortment are the focus on natural cosmetics and healthy nutrition. In Austria, dm also offers a strong range of services with dm hair salons and cosmetics studios as well as dm gesunde Pause fresh food counters.
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